The Story Behind LOVD

It started the way most good things do: Out of sheer frustration.

Like many of you, we are a couple constantly juggling busy schedules. When the mid-day slump hit or the evening cravings kicked in, we wanted something to snack on. But every time we flipped over a “healthy” snack packet at the store, we were met with disappointment.

Hidden sugars, unpronounceable preservatives, and artificial flavors were hiding behind the “clean-label” marketing. We realised that finding a genuinely natural snack felt like a compromise—you either sacrificed taste for health, or health for taste.

We decided we didn’t want to compromise anymore.

LOVD wasn’t born in a corporate boardroom; it took shape in our home. We went back to basics, hunting for ingredients that were nutrient-dense, naturally delicious, and entirely real.

We finally cracked it zeroing in on Pumpkin Seeds, Peanuts, Coconut Jaggery made from Coconut Flower Nectar and Sugarcane Jaggery.

It had the satisfying crunch we craved, the natural energy boost we needed from the seeds, and absolutely zero room for artificial junk. It was exactly what we had been searching for.

Why “LOVD”?

Because food made with pure, honest ingredients is an act of care. We named our brand LOVD because that is exactly how we want you to feel when you eat our snacks.

When you order from us, you aren’t just buying a snack. You are supporting a small, independent team committed to bringing transparency back to the food industry. We promise to never put anything in our packs that we wouldn’t eat ourselves.

No secrets. No preservatives. Just incredibly good ingredients, crafted with care.

Welcome to the family.

Sreerenjni J & Ajay Kanth

Co-Founders, LOVD